Gwyneth Paltrow
Photo Credit: Drew Altizer

Britt Pattner & Tyler Florence
Photo Credit: Drew Altizer

Juliet De Baubigny
Photo Credit: Drew Altizer

Gisel Kordestani, Omid Kordestani & Ruzwana Bashir
Photo Credit: Drew Altizer

Lisa Gersh
Photo Credit: Drew Altizer

Ben Silbermann & Divya Silbermann
Photo Credit: Drew Altizer

Jen Chaiken, Sam Hamilton & Matt Dick
Photo Credit: Drew Altizer

Kevin Systrom
Photo Credit: Drew Altizer

Katie Traina
Photo Credit: Drew Altizer

Charles Delisle
Photo Credit: Drew Altizer

Mariam Naficy
Photo Credit: Drew Altizer

Anne-Sophie Deneve
Photo Credit: Drew Altizer

Kristie Streicher & Ashley Streicher
Photo Credit: Drew Altizer

Photo Credit: Drew Altizer

Photo Credit: Drew Altizer

Photo Credit: Drew Altizer

Actress, lifestyle guru and entrepreneur Gwyneth Paltrow has officially added another achievement to her ever-growing portfolio with the opening of her new pop-up boutique, goop MRKT, in San Francisco’s historic Frank Lloyd Wright building on Wednesday, May 4. Luminaries from across the Bay Area, including CEO and Co-founder of Pinterest Ben Silbermann, chef and restaurateur Tyler Florence, Instagram CEO and co-founder Kevin Systrom and CEO and co-founder of Minted Mariam Naficy, previewed the Steven Volpe-designed retail concept, chock-full of carefully curated beauty products, home wares, furnishings, apparel and accessories. From tabletop and kitchen utensils by S.F. cult favorite March to a beauty studio from L.A.’s  Striiike, goop MRKT is a one-stop shop for local artisan finds and designer talents. The discerning concept shop is now open through May 22.