A rose is a rose is a rose at Barcelona-based Natura Bissé counters today in celebration of Sant Jordi, the patron saint of lovers (Saint George in English). To celebrate the skincare line’s Beauty Lovers Day, experts at Natura Bissé counters across California are giving away roses (traditionally given by men to women on this day of celebration) and a copy of the biography of the line’s founder Ricardo Fisas (books are typically given by women to men to commemorate the festivities).