“We take inspiration from Donald Judd’s library in Marfa, Texas,” says Shinola Creative Director Daniel Caudill who just opened the Detroit-based brand’s first West Coast flagship in Silverlake. The cavernous space on Sunset Boulevard houses Motor City-made watches, bicycles, journals, shoe polish and other leather goods—in short, everything the locals need to journey from their houses to Cafe Stella. Caudill’s watches are a manifestation of the company’s made-in-America ethos. He notes that products are designed and built to last, including watches that are sold with a lifetime guarantee to keep ticking. We asked Caudill for a few gift suggestions for the guys names entered on holiday shopping lists and here’s what he suggested:

What would you get for the minimalist who has nothing and keeps nothing?  Monogramming cards. They are simple, letterpress card sets featuring wood type alphabets. Perfect for sending a handwritten note.

What does the LA guy need? A good bike to the beat the traffic!

What should the LA guy stop wearing and toss? Anything that is poor quality.

By Elizabeth Varnell

 

Pictured: Shinola in Silverlake
Photo by: Meghan Bob

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