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July 22, 2014

California Beauty: StyleBee

Photo Credit: Chantelle Hartshorne

Editors' Notes

Hairstylist Alexandra Drew comes to the rescue with an at-home StyleBee beauty service.

Photo Credit: Margo Moritz

Editors' Notes

StyleBee stylist Jonathan Reisfeld creates a look for a night on the town.

Photo Credit: Margo Moritz

Editors' Notes

Stylist Jonathan Reisfeld of StyleBee.

Photo Credit: Margo Moritz

Editors' Notes

Massage services offered by StyleBee.

Courtesy of StyleBee

Editors' Notes

The StyleBee mobile app.

Need a last-minute blowout? A massage at 11pm? StyleBee has it under control. The new mobile app, launched by CEO Anna Santeramo and co-founder Ana Nejad, began from a simple need to provide almost round-the-clock beauty offerings from updos to make-up application and blowouts at affordable prices starting from $50. With one simple click, a pro will be at the door within a two-hour window. “I was a lawyer in New York and Los Angeles, and I always found it challenging and frustrating to not be able to book an appointment around my busy schedule,” says Santeramo, who hails from Barletta, Italy. “Most of the time, I needed these services for professional reasons, and finding someone high-quality, reliable, and available early in the morning or late in the evening was basically impossible or extremely pricey.”

Santeramo took matters into her own hands and scoured the state for the most talented beauty pros around including hairstylists, masseuses, and make-up stylists in San Francisco and Los Angeles. She also saw it as a win-win for stylists as a way to gain a little extra income. “When most of these professionals have an average of fifty percent of their time unsold in various salons, this is clearly a sign of an inefficient market where clients need beauty services, beauty pros are available, and yet supply and demand don’t meet,” adds Santeramo. “We have a strict set of guidelines for stylists, and as of now, there’s nobody else offering this in San Francisco.”

By Jennie Nunn

Pictured: Hairstylist Alexandra Drew
Photo by Chantelle Hartshorne

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