Rashida Jones & Eva Amurri Martino
Photo Credit: Getty Images for Tory Burch

Jessica Alba & Tory Burch
Photo Credit: Getty Images for Tory Burch

Jaime King
Photo Credit: Getty Images for Tory Burch

Brooklyn Decker & Hailee Steinfeld
Photo Credit: Getty Images for Tory Burch

Isla Fisher
Photo Credit: Getty Images for Tory Burch

Liberty Ross
Photo Credit: Getty Images for Tory Burch

Emmy Rossum
Photo Credit: Getty Images for Tory Burch

Molly Sims
Photo Credit: Getty Images for Tory Burch

Michelle Trachtenberg
Photo Credit: Getty Images for Tory Burch

Alice Eve
Photo Credit: Getty Images for Tory Burch

Emily Current & Meritt Elliott
Photo Credit: Getty Images for Tory Burch

Lisa Eisner
Photo Credit: Getty Images for Tory Burch

Hannah Simone
Photo Credit: Getty Images for Tory Burch

Ahna O'Reilly
Photo Credit: Getty Images for Tory Burch

Kiernan Shipka
Photo Credit: Getty Images for Tory Burch

Camila Alves
Photo Credit: Getty Images for Tory Burch

Lori Loughlin
Photo Credit: Getty Images for Tory Burch

Emilia Clarke
Photo Credit: Getty Images for Tory Burch

Valorie Curry
Photo Credit: Getty Images for Tory Burch

Photo Credit: Getty Images for Tory Burch

Tory Burch’s gilded and mirrored shop on Rodeo Drive was awash in an array of guests who joined the designer in the multilevel space for the launch of the Beverly Hills flagship on Tuesday, January 14. Emmy Rossum, Eva Amurri Martino, and Hannah Simone all wore pieces from Burch’s new Rodeo Drive collection while Jessica Alba, Emilia Clarke, Isla Fisher, Hailee Steinfeld, and Kiernan Shipka arrived in spring ’14 looks and Jaime King and Rashida Jones donned pre-fall ’14 designs. Guests moved between floors to beats by Q-Tip and eventually found themselves on the shop’s rooftop balcony where a short film directed by Lisa Eisner—depicting models clad in the Rodeo collection lounging in the lush gardens of Lotusland—was projected onto a neighboring wall.