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January 15, 2014

Tory Burch Rodeo Drive Flagship Launch

Rashida Jones & Eva Amurri Martino
Photo Credit: Getty Images for Tory Burch
Jessica Alba & Tory Burch
Photo Credit: Getty Images for Tory Burch
Jaime King
Photo Credit: Getty Images for Tory Burch
Brooklyn Decker & Hailee Steinfeld
Photo Credit: Getty Images for Tory Burch
Isla Fisher
Photo Credit: Getty Images for Tory Burch
Liberty Ross
Photo Credit: Getty Images for Tory Burch
Emmy Rossum
Photo Credit: Getty Images for Tory Burch
Molly Sims
Photo Credit: Getty Images for Tory Burch
Michelle Trachtenberg
Photo Credit: Getty Images for Tory Burch
Alice Eve
Photo Credit: Getty Images for Tory Burch
Emily Current & Meritt Elliott
Photo Credit: Getty Images for Tory Burch
Lisa Eisner
Photo Credit: Getty Images for Tory Burch
Hannah Simone
Photo Credit: Getty Images for Tory Burch
Ahna O'Reilly
Photo Credit: Getty Images for Tory Burch
Kiernan Shipka
Photo Credit: Getty Images for Tory Burch
Camila Alves
Photo Credit: Getty Images for Tory Burch
Lori Loughlin
Photo Credit: Getty Images for Tory Burch
Emilia Clarke
Photo Credit: Getty Images for Tory Burch
Valorie Curry
Photo Credit: Getty Images for Tory Burch

Photo Credit: Getty Images for Tory Burch

Tory Burch’s gilded and mirrored shop on Rodeo Drive was awash in an array of guests who joined the designer in the multilevel space for the launch of the Beverly Hills flagship on Tuesday, January 14. Emmy Rossum, Eva Amurri Martino, and Hannah Simone all wore pieces from Burch’s new Rodeo Drive collection while Jessica Alba, Emilia Clarke, Isla Fisher, Hailee Steinfeld, and Kiernan Shipka arrived in spring ’14 looks and Jaime King and Rashida Jones donned pre-fall ’14 designs. Guests moved between floors to beats by Q-Tip and eventually found themselves on the shop’s rooftop balcony where a short film directed by Lisa Eisner—depicting models clad in the Rodeo collection lounging in the lush gardens of Lotusland—was projected onto a neighboring wall.

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