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May 9, 2014

Toms Animal Initiative Launch Party

Blake and Heather Mycoskie
Photo Credit: Joe Scarnici for Getty Images
Meredith Seacrest and Jimmy Leach
Photo Credit: Joe Scarnici for Getty Images
Katie Parfet and Liz Heller
Photo Credit: Joe Scarnici for Getty Images
Blake Mycoskie, Kelly Furano, Heather Mycoskie and Keith Eshelman
Photo Credit: Joe Scarnici for Getty Images

Photo Credit: Joe Scarnici for Getty Images
The Bleached Band
Photo Credit: Joe Scarnici for Getty Images

Photo Credit: Joe Scarnici for Getty Images

Photo Credit: Joe Scarnici for Getty Images

Photo Credit: Joe Scarnici for Getty Images

The Playa del Rey-based label Toms celebrated the launch of its new Animal Initiative at its Abbott Kinney boutique on Thursday, May 8. Guests including Shiva Rose, Lucy Walker, and Tara Curran joined Toms Founder Blake Mycoskie and his wife Heather, who is spearheading the new campaign, where organic bites by Green Truck catering and ginger beer-infused “Jungle Juice” cocktails where served. As beats by Jessie Calvin and Jennifer Clavin of Bleached Band played, partygoers also got a look at the campaign’s first collection—an embroidered gorilla print on the brand’s signature slip-on—that supports the endangered mountain gorillas of the Virunga National Park in the Democratic Republic of Congo.

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