T-Mobile rolled out the star-studded magenta carpet for its highly anticipated Un-Carrier X launch celebration at the Shrine Auditorium on Tuesday, November 10. Over 6,000 guests filled L.A.’s landmark music hall, including celebrities Ashley Tisdale, Jaime King, Miles Teller and Olivia Munn, for a host of live performances and a special announcement from T-Mobile execs. Zedd, Lil Jon and DJ Vice kicked off the evening with crowd-pumping sets before Grammy Award winner Bruno Mars hit the stage with popular tracks like “Uptown Funk” and “Locked Out of Heaven.” But live concerts weren’t the only factor keeping the arena buzzing—the mobile company unveiled the its 10th Un-Carrier initiative, Binge On, which allows users to stream video without compromising their high-speed data plan. For Hulu, Netflix and HBO subscribers, that means binge-watching doesn’t stop after leaving the house.

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