Salvatore Ferragamo Rodeo Drive
Salvatore Ferragamo celebrated 100 Years in Hollywood on Wednesday, September 9 with the grand unveiling of their newly designed Rodeo Drive flagship in Beverly Hills. Famous faces such as Demi Moore, Freida Pinto and Angela Lindvall showed up to the cocktail soirée on L.A.’s most famous street alongside the Italian house’s creative director, Massimiliano Giornetti, to commemorate architect William Sofield’s innovative design concept as well as the launch of Ferragamo’s digital platform, 100 Years 100 Days. The Ferragamo family later hosted an exclusive gathering along with Lisa Love at Eric Buterbaugh Florals, where guests like Gia Coppola and Kelly Sawyer Patricof joined for dinner in the perfumery’s gallery.
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