Hermès Carré Club Pops Up on Melrose
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
Photo courtesy of Hermès
In tribute to its storied silk scarf, Hermès opened a technicolor-infused Los Angeles outpost of its traveling Carré Club on Wednesday, November 7, in a lofty warehouse on Melrose Avenue. The carré, or square scarf—a delicate Hermès trademark worn by generations of chic women from Jacqueline Kennedy to Queen Elizabeth II, Elizabeth Taylor and Madonna—remains a French girl style staple in a multiplicity of patterns and colors. The pop-up includes Carrémania, a boutique stocked with limited-edition scarves, and walls covered in designs pioneered by the French fashion house, plus a café serving square meals including Carré club sandwiches, coffee and cabaret-inspired performances.
Opening night guests, including Alexa Dell, Juan Carlos Obando, Maye Musk, Nick Fouquet, Alex Israel and Bettina Korek, got a first look at the house’s contemporary vision for the scarf as conceived by Bali Barret, artistic director of the Hermès women’s collections. Also on display were live demonstrations of Carré artists creating and perfecting new designs while guests were given the chance to sit for unique portraits sketched by artist Cyrille Diatkine. A retro phone booth with recorded spoken texts offered revelatory tales while Carré Club initiates belted out silken scores in a studio that fit up to four chanteuses. Hermès’ meticulous silk craftsmanship is on display daily from 12 to 8 p.m. in this open-to-the-public exhibition that runs through November 11.
8175 Melrose Ave., L.A.
Written by Elizabeth Varnell
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