Florist Eddie Zaratsian gathered over 500 guests to celebrate the release of his first book, Eddie Zaratsian: Custom Florals and Lifestyles, at Restoration Hardware’s Los Angeles flagship in West Hollywood on Thursday, September 26. Zaratsian—the creative director of L.A.’s tic-tock Couture Florals, the beloved La Brea shop—signed copies of his new book filled with images shot by Marianne Lozano, and greeted guests who queued up  to hear about the process behind the masterfully-designed flower arrangements he creates for clients and for his floral boutique inside Restoration Hardware. Lozano was also on hand to shoot both the party and the potted succulents filling the interior design emporium.

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