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September 6, 2012

Fendi Baguette Mania

Mena Suvari
Photo Credit: Donato Sardella for WireImage
Silvia Venturini Fendi
Photo Credit: Donato Sardella for WireImage
Silvia Venturini Fendi & Jeffrey Deitch
Photo Credit: Donato Sardella for WireImage
Shannyn Sossamon
Photo Credit: Donato Sardella for WireImage
Rosson Crow
Photo Credit: Donato Sardella for WireImage
PC Valmorbida & Silvia Venturini Fendi
Photo Credit: Donato Sardella for WireImage
Tommy Perse & Maria Luisa Perse
Photo Credit: Donato Sardella for WireImage
Maria Bell
Photo Credit: Donato Sardella for WireImage
Lydia Hearst
Photo Credit: Donato Sardella for WireImage
Linda Monaskanian & Maximillian Chow
Photo Credit: Donato Sardella for WireImage
Lady Victoria Hervey
Photo Credit: Donato Sardella for WireImage
Kat Graham
Photo Credit: Donato Sardella for WireImage
Jeffrey Deitch
Photo Credit: Donato Sardella for WireImage
Jeffrey Deitch & Tommy Perse
Photo Credit: Donato Sardella for WireImage
Crystal Lord, Hilary Thomas & Jenny Belushi
Photo Credit: Donato Sardella for WireImage
Bettina Korek
Photo Credit: Donato Sardella for WireImage
Abigail Spencer, Mena Suvari, Silvia Venturini Fendi & Christa B Allen II
Photo Credit: Donato Sardella for WireImage
The Show
Photo Credit: Donato Sardella for WireImage
The Baguette Signed
Photo Credit: Donato Sardella for WireImage
Art
Photo Credit: Donato Sardella for WireImage
Baguettes
Photo Credit: Donato Sardella for WireImage

“I have to say, the artists actually did a great job,” MOCA director Jeffrey Deitch told me as we admired the Fendi Baguette art installation at West Hollywood’s Maxfield boutique Wednesday night. The stylish soiree celebrated the 15th anniversary of the Italian house’s iconic accessory–as well as The Baguettemania pop-up boutique, which will stay open through October 5th.

While hosts Silvia Venturini Fendi and Maxfield owner Tommy Perse caught up with the likes of Lydia Hearst, Mena Suvari and Peggy Moffitt, other guests sipped Veuve Clicquot and silently bid on one-of-a-kind baguettes designed by L.A. artists Chaz Bojorquez, Kenny Scharf and Pae White. “My creative approach in designing [this] was for the fashionably hip, cultured, jet-setting, international woman of today,” said Bojorquez of his “Malibu Mist” design. “Graffiti and street art has inspired a world audience conscientiousness to fashionably wear and/or collect their art through product.” The only guest missing? Why Carrie Bradshaw, of course

 

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