San Francisco labels Ariel Gordon and Freda Salvador headed south to celebrate their signet nameplate collaboration at The Edit by Freda Salvador and Janessa Leone on Wednesday, April 25, in Culver City.

Hosts Melissa Magsaysay, Elle Strauss and Jessica de Ruiter welcomed Los Angeles’ style set to the space at the Platform shopping center, where guests took turns customizing nameplates from Ariel Gordon’s eponymous jewelry line to pair with shoes from Freda Salvador. The partnership came about when Gordon moved from Los Angeles to San Francisco, where she was introduced to the founders of the footwear line.

“It’s exciting for me to be able to come back to L.A. and bridge my two worlds to celebrate this project with an incredible group of friends and supporters that span both cities,” noted Gordon. Added Freda Salvador’s Megan Papay: “It was really surreal to look around and see so many people in Fredas with signet nameplates.”

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