Dior Sauvage Men’s Fragrance Launch Party in Pioneertown
On Thursday, April 12, the House of Dior took over Pioneertown to host an elegant desert affair in celebration of its newest men’s fragrance, Dior Sauvage.
The French fashion house transformed Yucca Town’s historic Pioneertown Motel into the “Sauvage Motel”—an ode to the eau de parfum’s new edition—where guests were invited to experience the fragrance via interactive moments incorporated throughout the property grounds.
Before taking their seats for a gourmet multi-course dinner, Olivia Culpo, Alessandra Ambrosio, Damson Idris, Paris Jackson, Myles O’Neal, Mia Moretti other Dior-clad guests sipped artisanal cocktails as the desert sunset engulfed the scene. This magic hour, was Dior house perfumer François Demachy’s source of inspiration for the reinvented scent, whose opening notes of bergamot, candied lemon and fresh lavender culminate in robust heart notes of Sichuan pepper and nutmeg.
Written by Anush Benliyan
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