Founders and designers Scott Studenberg and John Targon of laid-back luxury brand Baja East took over San Francisco’s Curve boutique for an afternoon trunk show on Friday, December 11. A fusion of urban city style with effortless west coast flair, the pre-fall collection consisted of signature gender-neutral threads beloved by the CFDA Vogue Fashion Fund (the label was recently named a nominee). Tastemaker Emily Holt co-hosted the fashion-filled soiree alongside Curve, welcoming guests to shop the collection and exclusive items for Baja East’s first-ever S.F. debut. Proceeds from the event benefitted Bay Area non-profit organization The Tipping Point.

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