Scene and Heard
“This is a Deco-feeling moment writ in black, gold, and cerulean blue,” said interior designer Ken Fulk on Thursday, September 19, during a celebratory cocktail party in San Francisco hosted by Fulk and Salvatore Ferragamo for the launch of C Social Front, the newest addition to the C Magazine portfolio. Ken Fulk Design transformed Fulk’s 1920s brick and timber SoMa warehouse, formerly home to a furniture factory, into a tribute to California in the Jazz Age and to what he called the state’s new Golden Age of creativity and innovation. Bathing pools downstairs in Fulk’s Peep Show emporium evoked the Central Coast ranch where newspaper publisher William Randolph Hearst threw lavish parties. In a nod to the formal dinners Hearst hosted each evening at San Simeon, Fulk displayed scores of Ferragamo shoes from the Italian fashion house’s archives between a series of Roman columns and propped on the glass shelves of a bar. Upstairs, Fulk devised what he called a “full-throttle dance party” inspired by film director Baz Luhrmann’s vision of F. Scott Fitzgerald’s famed millionaire, Jay Gatsby. Even the outdoor terrace was transformed into a cabana-filled patio with a few bright lights left on to lure San Francisco’s Daisy Buchanans to the party.
By Elizabeth Varnell
Pictured: Interior designer Ken Fulk at the San Francisco launch party for C Social Front.
Photo by: Drew Altizer Photography