Perfect Pairing: Erica Tanov + Creative Growth
From her oak-shaded Berkeley home/studio, fashion/accessories designer and boutique owner Erica Tanov cultivates her appreciation of nature. “I’ll draw branches and flowers I’ll find on a walk, which then become prints.” In between launching home textiles collections (an Emily Payne line including tabletop and shower curtains; a collaboration with Oakland-based Creative Growth), prepping for fall and running stores in S.F., Larkspur, Berkeley and N.Y., the mother of two also gardens “so something’s always blooming.” The cusp of summer offers quince, late dogwood and salvia, and snowqueen hydrangea. “I love cutting branches and growing things in my house,” she says. “But then again, how many bits of magnolia can I line up in the foyer?”
by Alison Clare Steingold
Pictured: Erica Tanov and her son, Hugo
Photo by Richard Powers