California Beauty: Cash & Co.
Photo Credit: Will Deleon
Photo Courtesy of Cash & Co.
If there’s a beauty brand with the next best thing to natural turbo power and the Fountain of Youth, it’s newcomer Cash & Co. Founded by Los Angeles–based entrepreneur Dustin Cash, the company features a skincare concept that goes beyond the face. “For years, I had been using my favorite skincare and even some hair care products on my body because I was unhappy with the performance of the more fragrance-driven body care items available,” says Cash. “Yes, they smelled great but they did not deliver the results. So this got me thinking, since we know our entire body is comprised of skin, why do we reserve our high-performance skincare products for our face only?’”
The eco-friendly collection (all items are vegan, and free of parabens, sulfates, and pythalates) is specially-formulated with Cash’s inventive Magnetic Moisture technology, a blend of ionic-charged tourmaline crystals, organic botanical extracts, and hyaluronic acid for mega hydration. The items are also designed as a nod to Cash’s travels to the South Pacific and scented with hints of Tiare flower and a combination of grapefruit, bergamont, and black pepper. Comprised of a body scrub, body wash, and body lotion, the buffing and polishing goods are based upon Cash’s no-fail, three-step process: exfoliate, cleanse, and moisturize. “It’s three simple steps to perfect skin,” he adds. “Everyone can achieve a natural, radiant glow without an extensive daily regimen. Plus, I love that the Magnetic Moisture products are at an affordable price point for daily use.”
Next up, Cash is busy working on new items to add to the collection. “We will continue to innovate in the body care space and produce high performance, yet eco-friendly products,” he explains. “Future items will continue to take everything we do for our face, and apply it to the body.”
By Jennie Nunn
Pictured: Dustin Cash
Photos Courtesy of Cash & Co.