On Thursday, May 28, Seedling, a toy and lifestyle company co-founded by Soleil Moon Frye, Phoebe Hayman, and Kara Nortman, celebrated the opening of its headquarters in the downtown Los Angeles Arts District. Hayman, the company’s CEO, welcomed guests to the area, home to an increasing number of start-ups and tech firms. Mayor Eric Garcetti, Demi Moore, Ashley Benson, Eric Dane, Rebecca Gayheart Dane, Jenni Kayne, and Danny Masterson all got a look at Seedling products sold in over 20 countries and the chance to craft some toys of their own (glue guns were the accessory of choice for the evening).

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