Subscribe Now

Search
November 21, 2016

Veronica Beard Pop-up Launch Cocktail Party

Veronica Swanson Beard & Vanessa Getty
Photo Credit: Drew Altizer
Veronica Miele Beard
Photo Credit: Drew Altizer
Heidi Castelein & Nina Stanford
Photo Credit: Drew Altizer
Allison Speer
Photo Credit: Drew Altizer
Alexis Traina
Photo Credit: Drew Altizer
Katie Traina
Photo Credit: Drew Altizer
Elena McAllister & Remy Fisher
Photo Credit: Drew Altizer
Ellie Celinski
Photo Credit: Drew Altizer
Katie Traina
Photo Credit: Drew Altizer

Photo Credit: Drew Altizer

On the heels of opening the brand’s first brick-and-mortar in New York City this August, luxe feminine sportswear label Veronica Beard feted the launch of its new two-day pop-up in San Francisco with a cocktail party at Alexis and Trevor Traina’s Pacific Heights residence on Tuesday, November 15. Alexis welcomed her sisters-in-law, co-designers Veronica Miele Bear and Veronica Swanson Beard, to celebrate their shop on Sacramento Street, which was designed in partnership with local interiors maven Ken Fulk and brimmed with the brand’s Fall and Resort 2017 collections—from moto jackets to holiday hats—as well as home, jewelry and lifestyle goods from brands like Clare V., House of Lavande and Lingua Franca. Guests like Vanessa Getty, Katie Traina and Allison Speer gathered in Trevor’s famed Hirst Bar (in honor of the room’s commanding focal point: a large-scale Damien Hirst painting) where the Traina’s extensive contemporary art collection provided an impressive backdrop for the elegant evening.

Email This To A Friend
Photo Credit: Drew Altizer
Share With Your Friend

Please wait...

Thanks for sharing!
A link to this gallery has been sent

There was a problem. Please try again.

Please complete all the fields in the form before sending.