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September 11, 2015

Scene and Heard: Massimiliano Giornetti

“I drew inspiration from the Art Deco movement surrounding Salvatore Ferragamo‘s Hollywood Golden Era, and from this came the inherently glamorous color palette,” said Massimiliano Giornetti, creative director of Salvatore Ferragamo, on Wednesday, September 9, at the celebratory cocktail party for the Italian fashion house’s redesigned Beverly Hills boutique. Giornetti was describing the limited edition black-and-gold hued capsule collection of bags and shoes designed for the flagship reopening that was on display at the festive gathering. All around him, Giornetti’s fall collections for women and men hung inside the William Sofield-designed space that also evoked Ferragamo’s Hollywood years and the legacy the house’s founding father began 100 years ago. The opening night party celebrated the house’s century of style, as did the lace dresses and pleated skirts worn by Angela Lindvall and Holland Roden, and sharply cut suits sported by Hopper Penn, James Ferragamo, and Robbie Rogers. “The modern evening [designs] are effortless yet sophisticated,” Giornetti added.

Pictured: Massimiliano Gionetti at the Salvatore Ferragamo boutique reopening in Beverly Hills.
Photo by Charley Gallay


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