Josh Peskowitz cares about provenance. The mind behind Magasin, the newly-opened independent men’s boutique in Culver City’s new Platform development, Peskowitz had a short list of items he wanted to carry at the curated shop he runs with Simon Golby and Christophe Desmaison, and made-in-the-U.S.A. Levi’s were near the top. Peskowitz, a former Bloomingdale’s men’s fashion director, contacted the Levi’s Eureka Innovation Lab in San Francisco with a sketch of his ideal 501 design, and, after one day spent in the Bay Area with Levi’s Head of Design, Jonathan Cheung, the idea came to fruition. The result—the Levi’s Eureka Tailorshop 501 x Magasin—is a slim-fitting cropped jean with a split hem at the bottom and extra room sewn into the seat that’s available in two shades of indigo. And the handpicked 1990s designs were all reworked onsite in San Francisco at the Lab’s Tailor Shop. The jeans, stocked at Magasin alongside Feit, Camoshita, Engineered Garments, Massimo Alba, and Levi’s Vintage Clothing, are likely to become a denim staple that is at once traditional but also reworked in a lighthearted way, a combination Peskowitz thinks is key to building a modern wardrobe.

By Elizabeth Varnell

Pictured: Magasin co-founder Josh Peskowitz and Levi’s Head of Design Jonathan Cheung at the Eureka Innovation Lab in San Francisco.
Photo by Lauren Bayless

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