Summer officially kicked off on Saturday, June 18 in Venice with the launch party of Outerknown‘s new pop-up at surf-inspired menswear store General Admission. Although co-founder Kelly Slater couldn’t make it (he was catching waves in his favorite place in the world, Fiji), the menswear label’s Creative Director, John Moore, was there to represent the brand, which brings its sustainable tees and Econyl trunks to the Venice shop just in time for the beach-filled warmer days ahead. The affair spilled took place outside in the parking lot, where margaritas and tacos were served as guests like holistic lifestyle blogger Shiva Rose, surfer Brad Gerlach, Rag & Bone’s Nathan Bogle and stylist to the stars Cher Coulter mingled as a DJ spun tunes.

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