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September 21, 2016

Mykita L.A. Store Opening


Photo Credit: Billy Farrell
Moritz Kruger
Photo Credit: Billy Farrell
Alyssa Greene & Marie Wahl
Photo Credit: Billy Farrell
Dyana Limote, Joann Horeni & Kimama Bishop
Photo Credit: Billy Farrell
Alyssa Greene
Photo Credit: Billy Farrell
Xenia Deger & Mark Borthwick
Photo Credit: Billy Farrell
Til Gold, Kelsey Siepser & Fransisco Garat
Photo Credit: Billy Farrell
Guests
Photo Credit: Billy Farrell

Photo Credit: Billy Farrell

Photo Credit: Billy Farrell

Toasting its West Coast debut in Downtown L.A.’s historic Eastern Columbia building, Berlin-based, eclectic-cool eyewear brand Mykita kicked off the expansion with an evening soiree on Tuesday, September 20. Local tastemakers and fans of the brand joined creative director and founding partner Moritz Krueger in celebrating the brand’s new digs, replete with floor-to-ceiling displays of designer optical glasses and sunnies. A live jazz band provided the musical backdrop, as guests sipped cocktails and tried on frames from the expansive range, which includes collaborations with Bernhard Willhelm, Damir Doma and Maison Margiela. New to the selection is the label’s exclusive Mykita DTLA Edition, a classic round aviator with an acetate front to further commemorate the stateside debut. Attendees topped off the evening with a special performance from the brand’s campaign photographer Mark Borthwick, who serenaded the crowd with his acoustic guitar.

 

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