Gucci Guilty Fragrances at Hollywood Forever Cemetery
Photo by Stefanie Keenan/Getty Images for GUCCI
Photo by Donato Sardella/Getty Images for GUCCI
Photo by Matt Winkelmeyer/Getty Images for GUCCI
Photo by Matt Winkelmeyer/Getty Images for GUCCI
Photo by Matt Winkelmeyer/Getty Images for GUCCI
Photo by Stefanie Keenan/Getty Images for GUCCI
Photo by Matt Winkelmeyer/Getty Images for GUCCI
Photo by Matt Winkelmeyer/Getty Images for GUCCI
Photo by Stefanie Keenan/Getty Images for GUCCI
Photo by Stefanie Keenan/Getty Images for GUCCI
On Friday, November 2, Gucci Creative Director Alessandro Michele welcomed friends, celebrities and industry notables for a spooky fete at Hollywood Forever Cemetery, where the fashion and beauty brand announced the faces of its forthcoming Glen Luchford-directed Gucci Guilty fragrances campaign: actor and musician Jared Leto and singer-songwriter Lana Del Rey.
In addition to the campaign’s two stars, guests included Courtney Love (who also appears in a video for Gucci Guilty), as well as Asia Chow, Gia Coppola, Fuschia Kate Sumner, Jacqui Getty, Rainey Qualley, Margaret Qualley and others. Against a backdrop of the surrounding mausoleums, purple up-lighting and a giant #ForeverGuilty neon sign, guests admired the bottles of Gucci Guilty on display as DJs Alex Cameron, Jacques, and Charlotte Lindèn Ercoli (aka Charles) further set the mood.
Written by Marie Look
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