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April 19, 2017

Fenty PUMA Pop-Up Experience

Rihanna
Photo Credit: Kevin Mazur
Hailey Baldwin
Photo Credit: Kevin Mazur
Rihanna
Photo Credit: Kevin Mazur
Zanna Roberts Rassi
Photo Credit: Kevin Mazur
Rihanna
Photo Credit: Kevin Mazur
Hailey Baldwin
Photo Credit: Kevin Mazur

Photo Credit: Kevin Mazur

Photo Credit: Kevin Mazur

Photo Credit: Kevin Mazur

When Rihanna posted on her Instagram Tuesday announcing a surprise pop-up for her Fenty Puma Spring 2017 collection, fans and fashion plates came out in full force to shop the exclusive pieces. The nondescript two-day storefront was held at Milk Studios, where her pastel-hued range took center stage, draped among upturned Victorian-inspired furnishings and chandeliers. From her reissued cult-favorite creepers to her new slingback heels and jumpsuits, the latest spring designs proved to be a huge hit among customers, including model Hailey Baldwin. The crowd got to see firsthand how the pieces can translate to street style when the pop star showed up sporting a mint green Fenty Puma look, ringing up customers all the while streaming herself on Instagram live for her throngs of fans around the world.

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