On Thursday, June 4, Eric Buterbaugh launched his new boutique, Eric Buterbaugh Florals, in West Hollywood. Buterbaugh, the floral designer behind nearly every fashion launch, art opening, and chic dinner in Los Angeles, opened his doors to friends and admirers alike. For years, his arrangements have been front and center at the Four Seasons Los Angeles, the Chateau Marmont, and the Cartier and Dior boutiques in Beverly Hills. On this evening, the new space was beautifully decorated with vases of pink peonies, and the party also served to celebrate Buterbaugh’s new fragrance collection developed with French branding expert, Fabrice Croise. The floral designer began his business about 17 years ago after working for Gianni Versace, and his love of fragrance dates back to his childhood. The 10 scents—including a violet, rose, and lily of the valley fragrance—were as decadent as his always-impressive arrangements. In attendance were a host of friends and fans including Courteney Cox, Gwen Stefani, Demi Moore, Nicole Richie, and Toby Maguire.

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